Email is dying. Get over it.

Email is dying. Get over it.

Not too long ago, I was talking to a friend of mine. Paul was describing what happened while organizing an outing for family and friends. They planned to celebrate his sister’s return from her Florida winter digs. Email announcements went out to the 50 invitees.... read more
MobileXCo joins vendor list with launch of Digital Main Street

MobileXCo joins vendor list with launch of Digital Main Street

We’re excited to join a list of all-star technology vendors in helping Toronto businesses bridge the gap between marketing and sales with the launch of Digital Main Street . Tether™ is a “chat-based” mobile marketing platform that helps retailers connect with... read more
Fifty Essential Mobile Marketing Facts

Fifty Essential Mobile Marketing Facts

Some writers have the gift of longevity. Their writings stand firmly against the push of Time. Cheryl Snapp Conner is one such. We found this article she wrote for Forbes back on November 12th, 2013. It is still as fresh today as it was then (if not more so).... read more
How to Be The Master Of Your Domain. (Stop Giggling!)

How to Be The Master Of Your Domain. (Stop Giggling!)

Let’s thank Jerry Seinfeld for that phrase. Being the Master of One’s Domain is just one of several quotes from the show that became part of our modern vernacular. It’s right up there with “Sponge-worthy,” “It’s About Nothing,” “Do the Opposite,” and “Not that there’s... read more
Why and How to Own Your Customer Relationships

Why and How to Own Your Customer Relationships

Customers are not things. Far from it, they come and go as they please. We don’t own them.  In fact, the more we think we own them, the more likely we’ve already lost them. The customer relationship is another thing altogether. Recently, a study showed that 73% of... read more
What You Need to Know About Chatbots 2: Holy Grail?

What You Need to Know About Chatbots 2: Holy Grail?

When Facebook announced that chatbots were coming to Messenger, I got excited. This was big with a capital “B!” Now, brands will be able to reach their customers directly, instantly, easily, and meaningfully.
I got very excited. Then I dug deeper. I dug very deep…

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