What You Need to Know About Chat Bots, 1: Rented Land

What You Need to Know About Chat Bots, 1: Rented Land

Everybody’s buzzing about Mark Zuckerberg’s announcement at F8. Facebook will open Messenger Chat to brands. Now, any business can add Facebook Messenger chat to their website or app. They can also chat directly to customers on their Facebook page. They can do all... read more
Why Your Customers Really Hate Your App & How To Fix It

Why Your Customers Really Hate Your App & How To Fix It

This headline is not click-bait. It’s the plain, unvarnished truth. Your customers hate your Mobile app. There’s no point in arguing. You know it’s true. Your customers aren’t the only ones who hate your mobile app. Your IT department hates it too. So does Finance.... read more
Stop Throwing Your Advertising Money in the Trash

Stop Throwing Your Advertising Money in the Trash

We’ve all heard the old saying, “I know that half the money I spend on advertising is wasted. But, which half?” It’s been attributed to Henry Ford, John Wanamaker, William Hesketh Lever (Unilever), and J.C. Penney. Maybe they all said it. Maybe none of them did. The... read more
How to Connect with the Always-On Consumer

How to Connect with the Always-On Consumer

In many ways, things were easier in the good ol’days. Business was local. Social media was gossip over coffee. POS was an unflattering name for an old car. Those were great times for mom and pop type places. For retail networks of hundreds or thousands of stores... read more
So Who the Hell are Those People?

So Who the Hell are Those People?

We’re all in business to make a profit, we get that.  Our customers are people, just like us. We get that, too.  To make our profit, we need to give those people what they want, when they want it. It’s about the customer experience. We get all that. We’ve got... read more
MobileXCo Introduces a Shazamable Mobile Coupon

MobileXCo Introduces a Shazamable Mobile Coupon

Toronto, Ontario (November 17, 2015) – Mobile technology solution provider, MobileXCo, and Tapped Mobile, Canada’s leading provider of mobile ad technology solutions, announced this week that that they have partnered to debut a Shazamable mobile coupon. Shazam is one... read more
Oh yeah? Prove it!

Oh yeah? Prove it!

On how agencies are at risk of being insourced as brands look for greater cost efficiencies, quality control and quicker turnaround times.

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