Our Work

People, brands and retailers that love our solutions.


McDonalds Marketing Case Studies logo

McDonald’s – Fries Throw

Did someone say free French Fries? Looking to surprise and delight fans, Orlando Magic partnered with McDonald’s for the 2013-14 NBA season to create the “Fries Throw” promotion. When a Magic opponent missed 5 free throws in a home game, fans were rewarded with a mobile voucher for a free order of large fries! On-premise display, local radio spots and Twitter were used to drive awareness of the promotion. Fans were encouraged to send a text message to request a mobile voucher.

CONNECT

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ENGAGE

%

Open Rate

CONVERT

%

Redemptions


Budweiser Marketing Case Studies logo

Budweiser – Bud Shot

How do you make the greatest outdoor show on earth greater? Well with free beer of course! At the 100th anniversary of the Calgary Stampede, Budweiser engaged audiences with a free trial offer of its newly launched Bud Shot product.

Brand ambassador teams engaged consumers in the community and at events across Calgary. “Bud Girls” used iPads to collect personal contact info of target consumers. In exchange, participants received a mobile voucher for a free 4-pack of Bud Shot, which could be redeemed at select retail locations across Calgary.

CONNECT

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ENGAGE

%

Opt-in Rate

CONVERT

%

Redemptions


Applebees Marketing Case Studies logo

Applebee’s – Free Dessert

In a push to encourage Applebee’s guests to try their new menu, Applebee’s guests were rewarded with a mobile coupon for a free dessert item when they purchased an entree.

Using our proprietary link tracking and mobile voucher software, each consumer engagement and sales conversion was tracked across various media channels – Radio, TV, Email, Direct Mail, and Facebook to determine marketing channel performance.

CONNECT

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ENGAGE

%

Open Rate

CONVERT

%

Redemptions


Mountain Dew Marketing Case Studies logo

Mountain Dew – DEWmocracy

Loyal Mountain Dew enthusiasts were challenged to put their money where there mouth is. How you might ask? By voting for their favourite new DEW flavour and for a chance to win $50,000 and tons of daily prizes! – Welcome to DEWmocracy!

TV, Facebook, packaging and in-store POP were used to drive awareness of the campaign. Leveraging our two-way SMS dialogue engine, participants could text PIN codes found under the cap to vote for their favourite flavour and register for the contest.

CONNECT

marketing case studies icon

ENGAGE

500 000

Votes Submitted

CONVERT

16.5

Votes per Participant

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