Every promotion comes with a custom branded microsite designed to match the look and feel of the one-of-a kind campaign marketing collateral. This provides a distinct connection between media distribution consumers see and the promotion website. We provide the option to host the campaign site at a vanity url or to simply redirect a current url.
A responsive digital promotion sites allow for universal participation across phones, tablets, and desktop PC's.
Legal
No need to start from scratch! With years of experience drafting rules and regulations, and terms and conditions, that have been vetted by legal teams for some of the biggest CPG brands we are well prepared to provide templates for every experience.
Prize Fulfillment
Our team can provide assistance with services related to the sourcing and procurement of physical and digital prizes. We or a trusted fulfillment partner complete fulfillment of prizes (physical or digital) through email, text, or mail.
Winner Selection
When it comes to contest(s) winner(s) selection(s) we randomly select winners from our database of participants (based on the rules of the contest). The winner(s) is contacted via email, phone, or text and issued a skill-testing-question as well as a release form. Once a winner(s) is verified their prize is sent.
Incentivize participation with a variety of prize options including; physical and digital gifts, rebates and coupons, or even contest entries.
Part of all experiences is the collection of valuable consumer data – both “declared data” (name, email, phone number, address, etc.) and “behavioural data”. While the behavioural data serves a vital role in managing the various part of any campaign (triggering the correct message based on the retailer at which a participant shops, for example), declared data can be extremely valuable for building a robust database of consumer contact information. This is why we offer the ability to establish an API connection between Tether™ XMP and clients' CRM system of record for the purpose of adding, augmenting or synching customer records.
For common, established CRM systems like Salesforce and Hubspot, we are readily equipped to implement this service. If a proprietary CRM system is in place, a scoping exercise is required to determine the feasibility and requirements for system integrations.
Our clients have had great success leveraging one of our more commonly used experience types – surveys – as a way to collect relevant and timely information from promotion participants as an “extension” to a bigger program, such as a Purchase-Linked Promotion™.
By presenting participants with an option to complete a short 5-10 question survey, the sponsoring brands collect valuable information related to the usage and attitude of consumers of their products.
One of the more powerful use cases for Tether™ XMP is the ability to establish rule-based messaging workflows to automate engagement with program participants. Much like B2B marketers utilize “drip” campaign mechanics to progress “leads” through a sales journey, B2C marketers can leverage Tether™ XMP to send reminders, encourage actions and invite further engagement.
With an understanding that responsive and thorough consumer support services are critical, MobileXCo offers:
CONSUMER SELF-SERVICE
Over the course of dozens of programs of this nature, we have determined the most common needs of consumers and made them available on the participants Profile page.
EMAIL SUPPORT
A dedicated support email address will be setup for communicating with participants.
SMS MESSAGING SUPPORT
When using a dedicated short code participants in a promotion will be able to communicate with MobileXCo’s support team via 2-way SMS messaging.
Messages received into Tether™ XMP are logged against the consumers profile and put into a messaging queue for attention by MobileXCo’s support team.
Every promotion comes with a custom branded microsite designed to match the look and feel of the one-of-a kind campaign marketing collateral. This provides a distinct connection between media distribution consumers see and the promotion website. We provide the option to host the campaign site at a vanity url or to simply redirect a current url.
A responsive digital promotion sites allow for universal participation across phones, tablets, and desktop PC's.
Legal
No need to start from scratch! With years of experience drafting rules and regulations, and terms and conditions, that have been vetted by legal teams for some of the biggest CPG brands we are well prepared to provide templates for every experience.
Prize Fulfillment
Our team can provide assistance with services related to the sourcing and procurement of physical and digital prizes. We or a trusted fulfillment partner complete fulfillment of prizes (physical or digital) through email, text, or mail.
Winner Selection
When it comes to contest(s) winner(s) selection(s) we randomly select winners from our database of participants (based on the rules of the contest). The winner(s) is contacted via email, phone, or text and issued a skill-testing-question as well as a release form. Once a winner(s) is verified their prize is sent.
Incentivize participation with a variety of prize options including; physical and digital gifts, rebates and coupons, or even contest entries.
Part of all experiences is the collection of valuable consumer data – both “declared data” (name, email, phone number, address, etc.) and “behavioural data”. While the behavioural data serves a vital role in managing the various part of any campaign (triggering the correct message based on the retailer at which a participant shops, for example), declared data can be extremely valuable for building a robust database of consumer contact information. This is why we offer the ability to establish an API connection between Tether™ XMP and clients' CRM system of record for the purpose of adding, augmenting or synching customer records.
For common, established CRM systems like Salesforce and Hubspot, we are readily equipped to implement this service. If a proprietary CRM system is in place, a scoping exercise is required to determine the feasibility and requirements for system integrations.
Our clients have had great success leveraging one of our more commonly used experience types – surveys – as a way to collect relevant and timely information from promotion participants as an “extension” to a bigger program, such as a Purchase-Linked Promotion™.
By presenting participants with an option to complete a short 5-10 question survey, the sponsoring brands collect valuable information related to the usage and attitude of consumers of their products.
One of the more powerful use cases for Tether™ XMP is the ability to establish rule-based messaging workflows to automate engagement with program participants. Much like B2B marketers utilize “drip” campaign mechanics to progress “leads” through a sales journey, B2C marketers can leverage Tether™ XMP to send reminders, encourage actions and invite further engagement.
With an understanding that responsive and thorough consumer support services are critical, MobileXCo offers:
CONSUMER SELF-SERVICE
Over the course of dozens of programs of this nature, we have determined the most common needs of consumers and made them available on the participants Profile page.
EMAIL SUPPORT
A dedicated support email address will be setup for communicating with participants.
SMS MESSAGING SUPPORT
When using a dedicated short code participants in a promotion will be able to communicate with MobileXCo’s support team via 2-way SMS messaging.
Messages received into Tether™ XMP are logged against the consumers profile and put into a messaging queue for attention by MobileXCo’s support team.